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The order matters: pitch deck design services in four layers
Our pitch deck consulting services put one owner on each layer, and you meet all four. Three weeks end to end.
Layer 01
Strategy
What is being sold, to whom, on what terms. Decided from the counterparty's side first: what would make a committee say yes, and whether this transaction has it.
Niclas SchlopsnaManaging Partner
Your first contact, and the one who decides whether we take the mandate at all. Previously N26, BMW Startup Garage and Deloitte.
Layer 02
Story
The argument the counterparty repeats internally when you are not in the room. Written as prose and agreed before anything is designed.
Edwin MikPartner & Head of IR
Leads the equity story. Previously Barclays, Apax Partners and Euronext.
Layer 03
Research
Sizing bottom up, a competitive map naming the real alternatives, and macro context with a source behind every number, because the committee will check.
Igor BystrovFinance and research
Structured finance leader with Santander and Sberbank pedigree.
Layer 04
Design
Typography, charts and pacing built for a fifteen-minute meeting and for the PDF that gets forwarded afterwards. Design last, because design cannot fix an argument.
Rezka EndartoDesign lead
Award-winning designer, in-house. Every deck is drawn by him, never briefed out and never templated.
Layer 01StrategyNiclas
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AI can write your pitch deck. It cannot get you the meeting.
A generated deck reads as though nobody in particular wrote it, and investors grant the meeting to a team with a view of its own.
Which is why our pitch deck services begin with the argument a reader has to
repeat, and not with the slides.
Generated, and it shows
Market Opportunity
Revolutionizing the future of digital
engagement
Leveraging cutting-edge technology to
seamlessly transform the industry landscape
$10B TAM growing at 25% CAGR
First-mover advantage in a rapidly evolving market
No source, no date, no arithmetic
A verb describing no action. Delete it and the sentence
survives. That is the test.
Adjectives where a number belongs. Nothing the reader
can check, so they discount it.
A market size with no arithmetic under it. A round number
from a report.
True of every company in the round. It distinguishes
nothing.
Built with spectup
CompanyVoteClash
SectorLive streaming, consumer
What it had to doTurn one tournament into a
category
You followed all of that, and nobody explained any of it. That is what a
deck has to do, and it is the only thing we are really selling.
Layer 03ResearchIgor
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Every number our pitch deck consulting service puts on a slide can be taken apart
Our consultants run the research, and it is
covered by the engagement. Every figure carries its source, and anything we cannot
stand up twice is cut.
What the desk pulls from
Paid market databasesSizing, growth and segmentation, under our subscriptions
Transaction and funding dataWhat comparable companies raised, from whom, at what
Filings and regulatory sourcesRead at source, never through a secondary summary
Your own numbersContracts, cohorts and unit economics, rebuilt from raw
Total market where you sellTwo licensed sizing databases100%The segment that can actually buyFilings and registry counts61%Reachable inside the plan periodYour coverage and capacity38%Held todayYour contracts14%
Built from two licensed databases reconciled against each
other, then narrowed by your own numbers. Where the two disagree the deck carries
the lower figure and names which one it came from. Each layer is sourced on its
own, so a reader can reject one and keep the rest.
How much of the job it doesWhat it costs the buyerDoing nothingThis company
Built from pricing we can evidence: signed contracts where
they exist, list prices where they do not, marked either way. Doing nothing is plotted, because it is
the alternative most decks leave off and the one that wins most often.
Round
Median raised
Median pre-money
In the set
Seed
$3.1M
$12.0M
34
Series A
$11.4M
$46.0M
21
Series B
$28.0M
$132.0M
9
Built from a licensed transaction database, cut to rounds
that actually closed in your sector and geography inside the last eighteen months.
The count sits beside each median so a reader can see where the set is thin, and
the ask on your slide is set against it.
The dated change
Built from the published series either side of the thing that
changed, whether that is a rule, a price crossing a threshold or a platform
shift. The timing claim then rests on a dated event a reader can look up, with
the series showing what it did.
Layer 04DesignRezka
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Pitch deck design services: we build the style guide, or we build on yours
Three examples, one per sector, because a deck read by engineers cannot
be set like a deck read on a phone. Type, palette, grid, charts, components and slide
furniture, decided once and then held across every page.
Deep tech, Series B. Read by engineers before it reaches
the partner. Grotesque at two weights, a ruled ledger, every figure carrying its tolerance
and its source.Consumer, Series A. Read on a phone in ninety seconds.
Warm ground, one hot accent, type set huge, a single figure per page doing the arguing.Energy infrastructure, project finance. Read alongside a
model. Monospace throughout, dense modules, units on everything, no rounding.
Grid North
00 / PLATEMONOCHROME. PLANT AND LINE ONLY. NO SKY.
Pitch deck questions we answer on every first call
01How much does a pitch deck cost?
It depends on how much of the work is thinking and how much is drawing. A deck where the positioning, equity story and market research are already settled costs a fraction of one where they are not, because the slides are the last step of a longer job. We scope it against the round you are raising and the reader you are raising from, and quote a fixed fee before anything starts, so there is no hourly meter. If a template and an afternoon would get you there, we will say so on the first call.
02How do we start working together?
You request a call. We spend about thirty minutes getting to know each other, the round you are raising, the timing and who has to say yes. If there is a deck already you can share it after that call, so we read it knowing what it has to do. Then we send a proposal with the scope, a fixed fee and the three week timeline. Nothing is chargeable before you accept it.
03What do your pitch deck services include?
Positioning, the equity story, the market research and the design, in that order, with one owner on each. That is the difference between pitch deck consulting services and a design job: we decide what the document has to argue before anyone opens a drawing tool, and we can defend every figure in it. If you only need the drawing, we will say so and quote for that instead.
04What makes spectup different from a typical pitch deck design agency?
A design agency changes the slides. spectup changes the argument and then the slides: positioning, equity story and market research come first, and the design is built to carry them. The people doing it have run rounds, so the deck is built for the meeting it has to survive.
05What is an equity story and why does it matter?
An equity story is the argument an investor repeats to their partners when you are not in the room, and it is what an investor deck is built to carry: why this market, why this team, why now, and what the money buys. A deck without one can look excellent and still fail, because the reader has nothing to carry into the investment committee.
06What does your market research actually cover?
Market sizing built bottom up from real customers and prices, a competitive map naming the alternatives a buyer genuinely considers including doing nothing, macro context with a source behind each number, and go-to-market input on the channel economics the round is meant to fund.
07In what formats do you deliver the deck?
You choose the tool: PowerPoint, Google Slides, Keynote or Canva. You get the editable deck in it, a PDF built for sending, and the research appendix. You own all of it.
08How long does a pitch deck take?
Three weeks end to end, and the proposal states it before anything starts. Roughly three days on strategy, four on the story, five on research and seven on design. Design is last and longest because it can only carry an argument that already exists, so the weeks before it are what make it quick.
09Do you work with companies outside Europe raising in the US?
Yes. spectup is an international team and raises from investors in Europe, North America, the Middle East and Asia Pacific. A European company raising from US funds is the most common shape of engagement, and the deck is built for the market the capital is coming from.
10Can you just design a deck we have already written?
Sometimes, and we will say so on the first call. If the positioning holds up, design alone is honest work. If it does not, a better-looking deck is only harder to argue with.
